Our collaboration started in a big style – with blocking profiles repeatedly. Yes, whitelisting on Facebook had large reserves and this is why our account managers worked up a sweat from the very beginning. Within a few weeks, we started everything orderly and in the course of the next few months, we turned Sazka Hry Facebook page into the most productive acquisition channel from the whole vertical.
Over the years of our cooperation, the mascots of the brand have almost become our friends. We use them in our internal communication tools as emojis and we even nicknamed the two content managers who take care of the profiles based on these two characters. Although we didn’t create them, we use them across social media and prepared a series of seasonal newsletters. From 2023, our favourite figures evolved on a new level #pokemonstyle
Social networks are not just about fulfilling editorial plans. During the time, we established cooperation with influencers, we prepared a number of activation campaigns and expansions that help Sazka Hry to succeed against the fierce competition on the market. We also jumped from Facebook to Instagram and in 2023 we have officially entered TikTok.
In May 2023, we launched an activation campaign with Attila Végh and presented the game to which he allowed the use of his likeness. Communication took place on our and Attila's social media profiles and we reached over 1.6 million people using different formats and IG collabs. In addition we got over 20,000 interactions. Attila also appeared on Twitch, where he experienced a staredown with our ambassadors Wild Cats during the stream.
Data from Oct 1, 2022 to Sep 30, 2023
With the aim of experimenting and reaching a younger target audience, we went to TikTok. We have changed the communication compared to other networks so that the content attracts attention even better. Short, funny videos are the trendiest format these days, and we couldn't miss it. We reached over 180,000 people organically and got 7,109 reactions. The profile is currently inactive, but we are looking for other places to let Mr. Red and Mr. Green shine.
So let's start a new story together.
